i'm going to see the world
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i'm going to see the world *
THE AZURIAL
Brand Narrative
Verbal Identity
Brand Messaging
Brand Identity
Packaging Design
Illustration
Art Direction
Fab Award - Silver
AGDA Finalist
Created at Our Revolution
How It Started.
During the height of global lockdowns, the freedom to travel felt like a fading memory. With borders closed and movement paused, the world longed for new horizons — not just physically, but emotionally.
The Azurial was born from that longing. A new wine brand aimed at entry-level drinkers driven by wanderlust and discovery, it was tasked with offering more than just great taste — it needed to transport.
Our challenge was to create a brand that could bridge the gap between the grounded reality of a pandemic and the boundless possibility of imagined adventure. The solution had to speak to escape, emotion, and exploration — all from the label alone.
What We Did About It.
We created The Azurial as a visual journey — a collection of wines united by the dream of elsewhere. Each label features our imagined traveller, captured in a moment of quiet wonder, gazing at a rotating Earth from afar.
Framed like a vintage polaroid, the design evokes nostalgia and personal memory, offering a window into the soul of each wine. The view of the Earth subtly shifts across the range, tailored to reflect the wine’s region of origin — from a bird’s-eye view of Australia to the coastlines of Europe.
This narrative-driven design invites the drinker to dream, to drift, and to explore — no passport required. In a moment when the world felt still, The Azurial gave people a taste of somewhere else.
