With over 16 years of global experience across the UK, Europe, USA, Asia, and Australia, I’ve partnered with leading consumer brands in FMCG, food, beverage, alcohol, lifestyle, health, retail, and hospitality.

My approach blends strategic clarity with a passion for craft — distilling complexity into something clear, memorable, and commercially effective. I’ve held senior roles at top agencies including Bulletproof London, Interbrand, Landor, Co-Partnership, Saatchi & Saatchi, and Hulsbosch, and was most recently Design Director at Our Revolution in Sydney.

I also mentor design students at the University of Technology Sydney, sharing real-world insight and raising the bar for the next generation of creative talent.